Gedling Dental
Gedling Dental is a trusted private dental practice based in Carlton, Nottingham, with over 30 years of dedicated service to the local community. Known for their patient-first approach and welcoming atmosphere, Gedling Dental offers a comprehensive range of treatments — from general dentistry to cosmetic procedures — delivered by a highly experienced and compassionate team.
Objective & Approach
Gedling Dental, a well-established private practice in Nottingham, partnered with Dezinebox to undergo a complete brand transformation — from visual identity to digital presence and all print touchpoints in between. With the practice evolving its services and modernising its facilities, the objective was clear: create a cohesive, premium brand experience that reflects the quality of care patients receive the moment they walk through the door. Our approach was comprehensive — we immersed ourselves in the practice's values, patient demographics, and competitive landscape to deliver a fully integrated creative solution spanning branding, web, print, photography, and ongoing social media.
Visit Website: Gedling Dental
Brand Identity:
We began by reimagining Gedling Dental's entire brand identity from the ground up. The new visual direction was crafted to convey trust, professionalism, and warmth — qualities central to the practice's ethos. A refined colour palette, modern typography, and clean design language were developed to create a cohesive brand system that translates seamlessly across digital and print.
Logo Redesign
The logo was redesigned to reflect the modern, patient-centred approach that defines Gedling Dental today. Clean lines, balanced proportions, and a sophisticated mark come together to create an identity that feels both approachable and premium — positioning the practice as a leader in private dental care across Nottingham.
Website Design & Development
A fully responsive, SEO-optimised website was designed and built to serve as the digital hub of the practice. User experience was at the core — with intuitive navigation, clear service pages, streamlined appointment booking, and patient resources all structured for ease of access. High-quality imagery from our corporate photoshoot was woven throughout the site, giving prospective patients a genuine feel for the welcoming environment and expert team before they even visit.
Print & Marketing Collateral
Beyond digital, we designed and produced a complete suite of print materials to reinforce Gedling Dental's new brand at every patient touchpoint. This included professionally designed marketing mailers for patient outreach, an informative practice brochure, eye-catching promotional flyers, and a full stationery set — business cards, letterheads, compliment slips, and appointment cards — all unified under the new brand identity.
The Result
The comprehensive rebrand transformed Gedling Dental's perception in the Nottingham market. The new website became a powerful tool for patient acquisition, with a notable increase in online enquiries and appointment bookings. The consistent brand experience across digital and print reinforced patient trust and positioned Gedling Dental as a modern, premium private practice.
The social media presence grew steadily, with higher engagement rates and increased follower growth driving real awareness within the Carlton and wider Nottingham community. Staff and patients alike responded positively to the elevated brand — with the modern, cohesive identity reflecting the high standard of care the practice has delivered for over three decades.
”''Fantastic experience with my website designer- Smit! They delivered a sleek, user-friendly site that exceeded my expectations. Highly recommend for their professionalism and creativity!''
Ketul BagiaPrincipal Dentist | Director - Gedling Dental
Conclusion
The Gedling Dental project showcases the impact of a fully integrated creative partnership. By unifying every touchpoint — from brand identity and web presence through to print collateral, photography, and social media — we delivered a transformation that goes far beyond aesthetics. Gedling Dental now presents a brand experience that matches the exceptional care they've provided to their community for over 30 years.
This project reinforces our commitment at Dezinebox to delivering end-to-end creative solutions that elevate businesses and create lasting impressions.
Photoshoot & Retouching
