Creative Lead · Digital & Web Operations Director · Dubai
Hello!
I'm Smit Patel
I design & direct brands, websites and campaigns that look premium and perform commercially.
8+ years leading creative across agency, in-house and studio roles in the UK and India. I take ideas from concept to launch: brand identity, key visuals, websites I design and build myself, and content that keeps a brand alive. MA in Graphic Design, University for the Creative Arts (UK). Now based in Dubai and available to join immediately.
Available now · Dubai, UAE
8
+
Years leading creative
25
+
Websites designed & launched
10
+
Brand identities created
12
+
Retained studio clients
Craft of a senior designer. Thinking of an art director.
I’m an Art Director and Creative Lead with 8+ years across brand identity, websites, campaigns, motion and art-directed photography. My work sits where creative craft meets business goals: it has to look right and it has to perform.
I’ve led creative in-house for two product brands, built the website and email programme for a B2B software company, led a small design team in India, and founded my own studio, taking 12+ clients from first brief to long-term partnership. Across that work I’ve delivered 25+ websites and 10+ brand identities, for clients in healthcare, publishing, hospitality, retail and recruitment.
Two things set me apart. I design and build websites myself, so ideas reach launch without a hand-off gap. And I use AI tools like Midjourney, Higgsfield AI, Adobe Firefly, Claude – to explore more routes and deliver faster, while every final decision stays human and on-brand. I hold an MA in Graphic Design from the University for the Creative Arts, UK.
I’m now based in Dubai and looking for an Art Director or Creative Lead role with a brand, developer or agency that wants premium creative from day one. If that’s your team, let’s talk.
New: Dubai, UAE · UAE residence visa · Immediate joiner · English, Hindi, Gujarati
Selected Work.
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What I bring to your team
My Creative Journey
Founder & Creative Director at
Dezinebox Creative Agency
Feb. 2024 - Present, UK
Senior Graphic & Website Designer
A to Z Fasteners
Feb. 2025 - July 2026, UK (Remote)
Graphic & Web Designer
Dental Compliance Made Easier
Jan. 2022 - Feb. 2025, UK
Graphic Designer (Team Lead)
Quantum Paper
Sept. 2019 - Sept. 2021, INDIA
Graphic Designer
Hotshot Hotelier
Aug. 2017 - Aug. 2019, INDIA
Tools I work with
Beyond the day job
What running a studio taught me
In 2024 I founded Dezinebox Creative Agency in the UK, a small studio delivering brand identity, websites and content. I’ve worked with 12+ clients across healthcare, publishing, recruitment and retail, owning the creative, the client relationship and the result.
It taught me to present to decision-makers, protect a budget and a deadline, and deliver with no one to hand the problem to. That ownership is what I bring to an in-house or agency team in Dubai.
